2007 China Brand Strategic Development Report released

On December 26, the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) and China Brand Strategy Promotion Commission jointly issued the "2007 China Brand Strategic Development Report" (hereinafter referred to as "Report").

The "Report" shows that the brand strategy promoting mechanism in China has been perfected and brand strategy has played a significant role in promoting the fast development of China's economy.

The "Report" points out that in 2007 China has promoted the brand strategy to full extent. Government departments attach great importance to this work and intensify supporting efforts.

All relevant departments have promulgated relevant policy measures to guide and encourage enterprises to create their own brands. Governments at all levels formulated policies, and establish sound mechanisms for brand cultivation, development and protection.

The "Report" also reviews the current opportunities and challenges for the development of China's brand strategy. [Chinese version is available on Aqsiq.gov.cn]