UPDATE: Michael Jordan Is Taking Qiaodan to China's Supreme Court for Wrongful Use of His Name

After losing his case against Qiaodan, the Chinese brand that was accused of wrongful use of the name “Jordan”, Michael Jordan has reportedly taken the case to the China's supreme court, according to out-law.com.


"The average consumer assumes that is Michael Jordan's own sportswear brand. Many of the shoes look like Nike Air Jordans, down to the logo," said Paul Haswell, a lawyer in connection with Out-Law.


"In light of the trademark dispute ruling, we intend to appeal to the Supreme People's Court for retrial," Jordan's lawyers said to Reuters.


It's unlikely, however, if Jordan will be successful in his case, Haswell claims.