Intel Sues SF Marketing Company Over Trademarks

Chipmaking giant Intel has sued a small San Francisco digital marketing company, claiming that by calling itself "Vital Intel," the company has infringed and diluted Intel's trademarks.


The lawsuit says that everything from the coloring of Vital Intel's logo to the way it separates the words "Vital" and "Intel" contribute to the trademark confusion. "The VITAL INTEL trade name and the VITAL INTEL trademark wholly incorporate and emphasize the INTEL trademark, adding only 'VITAL,' a laudatory term."Intel lawyers state that the Vital Intel name has confused customers, and it causes Intel's "valuable reputation and goodwill" to be put at risk. The case was filed in the Northern District of California where both companies are based. Vital Intel did not immediately respond to a request for comment.