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CRI Becomes First in China to Apply for Sound Trademark
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China Radio International has become the first Chinese company to apply for a sound trademark.
The state broadcaster is trying to register the opening music of its daily show as a brand. A sound trademark highlights audio cues that can distinguish the origin of products or services.
A good example is the American motorcycle brand Harley Davidson, which, in 1994, filed a sound trademark application for its distinctive V-twin engine sound.
China began to receive sound brand applications when it enacted its new trademark law on May 1 last year.
The state trademark administration says the approving process for CRI's sound brand will take some time.
The state broadcaster is trying to register the opening music of its daily show as a brand. A sound trademark highlights audio cues that can distinguish the origin of products or services.
A good example is the American motorcycle brand Harley Davidson, which, in 1994, filed a sound trademark application for its distinctive V-twin engine sound.
China began to receive sound brand applications when it enacted its new trademark law on May 1 last year.
The state trademark administration says the approving process for CRI's sound brand will take some time.
- Nation to secure first sound trademark
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