Mofcom: Brands become a new drive in foreign trade

In recent years, the Ministry of Commerce (Mofcom) has joined efforts with relevant departments under the State Council in adopting a series of measures to encourage enterprises in China to create, utilize and promote their own brands. So far, positive progress has been made in this regard. In the next period, Mofcom plans to take more steps in spurring the creation of foreign trade related brands, enhancing protection and developing policies to support such brands, according to a statement released by the ministry on December 25.

Statistics drawn from a sample survey conducted by the ministry this year show that the average profit margin gained from export by 630 companies holding indigenous brands reached 12.4%. Such companies are becoming more competitive in international markets.

Given the important role played by brands in international business, Mofcom decides to strengthen brand building firstly in respect of protection. The authority plans to establish a sound brand protection mechanism where  administrations for commerce, quality inspection, industry and commerce and customs could function and coordinate well in safeguarding the rights of brand holders. It will further intensify the crackdown upon infringing and lawbreaking activities and give full play to the role of industry associations and intermediary organizations in providing service in promoting brands, consulting information, training talents, and combating counterfeits.

Mofcom also devotes to relevant policies which could assist companies in solving difficulties in market expansion and technological innovation.

It will offer more opportunities to companies willing to promote their brands by increasing the number of booths in large-scale fairs and planning to organize exhibitions overseas to display products made in China. Exchanges and training courses will be conducted to educate more enterprises in building indigenous brands. Meanwhile, disseminating activities would be conducted to introduce branding products to the world and an international brand marketing network will be constructed to support local brands to explore the international market. [Chinese version is available on ccstock.cn]